Martin, Steve J.
Summary: Drawing from extensive research in the new science of persuasion, Steve Martin, Noah Goldstein and Robert Cialdini, prove that small changes can make a big difference.
Format: sound recording-nonmusical
Publisher / Publication Date: Tantor Media, Inc. 2014
Copies Available at Woodmere
1 available in Compact Disc Audio Book, Call number: CD 658.4 MARLamm, Brad.
Summary: A powerful, ground-breaking book that shows you, in concrete steps, how to stop a loved one from engaging in self destructive behavior.
Format: sound recording-nonmusical
Publisher / Publication Date: Macmillan Audio 2010
Copies Available at Woodmere
1 available in Compact Disc Audio Book, Call number: CD 362.29 LAMGardner, Howard.
Summary: Publisher's description: Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds--yet this phenomenon is among the least understood of familiar human experiences. Now,...
Format: text
Publisher / Publication Date: Harvard Business School Press 2004